About Serious Bigtime

Post is only the beginning

Anybody can edit a video.

Yeah fine we said it. But that’s not…art. That’s not the craft. The quest. The challenge.

Here at SBT, we’re obsessed with how a story can come together. And expand out. And grow beyond itself. And become something different, maybe totally different than when it was first born. For us, the main ingredients are chaos and imagination, and the recipe is always on fire. But the work is core and it’s beautiful and fun and we love it and we want to work with people who love it too.

Do you like getting a little lost in the details? Dabbling in the problems? Laughing through the silly things? Getting a little serious about the infinite ways forward? Good, us too.

Post isn’t a big dark room for us. It’s the big bright beating heart of how any human will understand your story, find themselves in it, understand what you wanted them to understand.

We’re Serious about Post. Big Time.

Rachel Rinkesmith Poth

Executive Producer

Rachel Rinkesmith Poth, formerly Senior Director of Post Production for Branded and Digital at VICE, brings her organizational prowess to Serious Bigtime. She's always believed that making content should be as fun as watching it. That’s why she’s gotten to work with some of the biggest brands in the world, producing attention-grabbing content for Nike, Geico, BMW and more.

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Her superpower? Transforming chaotic to-do lists into perfectly executed plans, all while making clients feel like they're on a first-class flight (minus the tiny pretzels). With over a decade managing projects for major brands, she’s like an all-star quarterback, expertly translating complex client needs into efficient realities ensuring every project not only meets but exceeds expectations – keeping timelines tight and clients delighted.

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Jake Benjamin

Co-Founder, Director of Post Production

Jake B is not only an editing machine but also the co-founder of Serious Bigtime. With short-form storytelling skills that have been precision-engineered over a 20+ year career in post-production, he’s the go-to guy when your story needs that extra zing.

He founded Serious Bigtime to create an environment where people, clients and talent alike come first. Having greatly benefited from his own mentors, Jake is committed to paying it forward, supporting and guiding others in the industry, ensuring that their voices and contributions are valued.

Always in pursuit of his next adventure, Jake dives into everything from global ad campaigns for brands like Verizon and Google to 360º immersive videos for Intel at the Olympics. And let's not forget the gut-wrenching opening title sequence of Marvel’s “Black Widow.” His passion for storytelling transforms every project into a vibrant narrative bursting with intensity, humor, and unfiltered emotion.

Ashley Roby

Co-Founder, Executive Producer

Ashley’s eclectic career journey—from classical dancer to therapist to filmmaker—infuses her work with a unique perspective. With over a decade of experience in editing and production, she masterfully crafts narratives that resonate on both physical and emotional levels. Her award-winning projects have played esteemed film festivals like Sundance and SXSW, been featured in The New Yorker and even screened at The White House. With a keen eye for movement and storytelling, she ensures every project captivates and truly connects with audiences.

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Whether she's making dynamic short films or leading innovative branded content, Ashley seamlessly bridges the gap between creativity and production. Her passion for art, combined with her ability to understand and translate client needs, makes her an invaluable force in driving the Serious Bigtime's vision forward. Fostering an environment where collaboration thrives, she empowers her team to push boundaries and elevate their craft.