Serious Bigtime x Pepper

Pepper, a brand redefining the bra market for AA to B cups, came to us with a clear ask: help translate their bold, body-positive identity into a video campaign that could flex across platforms, from TikTok to TV, without losing its heart. They needed content that felt both polished and personal, aspirational and accessible.

Our Approach

Serious Bigtime handled all aspects of post-production, developing a seamless editorial pipeline that could support a varied deliverable list. We edited, colored, and mixed a suite of 45 assets, including :06 social loops, :15s, and :30 broadcast spots. Each cut was crafted to maximize platform performance while maintaining a cohesive look and feel.

What set this campaign apart was the interplay between controlled studio footage and raw, self-shot UGC. We bridged these formats with intention, elevating lo-fi moments with high-end finish while preserving their authenticity. The result was a campaign that felt inclusive, energetic, and real, just like Pepper's customer base.